Afsah Faheem (0334242)
Source: Adsoftheworld
1a) Opinion about the Ad
This big idea for the outdoor advertisement was to remind people and customers to maintain a safe distance. The advertisement was created by Burger King after they relaunched their business when the COVID-19 threat decreased. However, since the virus is still amongst us and not fully eradicated, they wanted ti remind their customers to maintain a safe space.
In my opinion, the ad is very clear and straightforward. The use of the red background with the white text creates a very strong contrast which delivers the message of the ad.
1b) New Creative Copywriting
Headline: WARNING! MAINTAIN DISTANCE
Body Copy: For your own safety. Please maintain a safe distance from one another. Remember, its for your own good.
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