Afsah Faheem 0334242
Source: wdmonline 2017
1a) Opinion about the Promotional Materials
The big idea of this direct mail was to promote the new KitKat Chunky chocolate bar by enticing the consumers with a free chocolate sample. However, in order to retrieve their sample, they would have to collect it from the post office. The flier aimed to promote the chunkiness of the chocolate by claiming that the reason it could nit be delivered to their mail box was because it was 'too chunky for for letter box.' The use of personalised service allowed for the brand to communicate with the consumers personally and and individually, adding a unique one on one touch.
In my opinion, this was a very interesting way of promoting a new product and it also ties in with kitkat slogan, 'have break, have a kit kat,' The fact that the consumers would have to collect the chocolate bar is almost similar to them taking a break and having a little adventure to claim their chlorate bar. Anyone would walk to the post office for a free chocolate bar, so the direct mail is a very creative way of promoting and engaging with the customers.
1b) New Creative Copywriting|:
Headline: Have a Break, Have a KitKat Chunky.
Body Copy: Too chunky for your letterbox, but not too chunky for you. Come collect it now.
Comments
Post a Comment