1)Elberbrook: The Not Squash
Afsah Faheem 0334242
Source: Packaging of the World, 2016
1a) Opinion about the Product Packaging:
The aim of the creative fun looking packaging is to promote the brand message of Elderbrook which tens to gently mock the current health trends and also denounces the current formation messages on its competitor packagings. The brand does not promise 'popeye muscles' but it does promise to be better than other extreme sugar drinks.
in my opinion, the packaging is very fun with its extremely bright colours and illustrations. Each illustration is accompanied by its one set of body copy which complements the drink flavour. The creative puns such as 'not a skinny hot chocolate, not a low-fat doughnut, not an oxymoron.' The self deprecating body copy attracts the attention and has them thinking, ;then what are you?' The curiosity element in the body copy is enough to have someone sold on the idea of purchasing the drink.
The aim of the creative fun looking packaging is to promote the brand message of Elderbrook which tens to gently mock the current health trends and also denounces the current formation messages on its competitor packagings. The brand does not promise 'popeye muscles' but it does promise to be better than other extreme sugar drinks.
in my opinion, the packaging is very fun with its extremely bright colours and illustrations. Each illustration is accompanied by its one set of body copy which complements the drink flavour. The creative puns such as 'not a skinny hot chocolate, not a low-fat doughnut, not an oxymoron.' The self deprecating body copy attracts the attention and has them thinking, ;then what are you?' The curiosity element in the body copy is enough to have someone sold on the idea of purchasing the drink.
1b) New Creative Copywriting:
Headline: No Promises
Body Copy: No scams, no promises, no sugar, just something better.
Headline: No Promises
Body Copy: No scams, no promises, no sugar, just something better.
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