Afsah Faheem (0334242)
1a) Opinion About the Ad
Source: Fenty Beauty, 2020
Fenty Beauty was launched in 2017 by famous pop star and fashion icon, Rihanna. Her inspiration behind the brand was her mother's lipstick when she was younger. She spent her life experimenting with different beauty products and observed how the make up industry functioned before she launched her own brand. The message behind her brand is to create make or beauty products where everyone can be included regardless of their skin type or skin shade.
The Fenty Beauty website is basically the online store fr the brand and can be used to purchase whatever make up products viewers would like to try and use. It's also the quickest way for some people to purchase their staple make up products which they can't out without (such as lipstick, a girl's best friend). The purpose of pop-up ads is to grab the attention of new or returning customers. In a case like the ad presented, the viewer can receive a 10% discount on their first order if they sign up to the newsletter which will bring them other offers in the future. Though the ad is clear and gets the message across. It looks a little plain and lacks the element of fun that the brand is known for. Perhaps, the use of some visuals could be used to make it a little more interesting and eye catching.
1b) New Creative Copywriting
Headline: An Offer You Can't Resist. How About It?
Body Copy: Sign up with your email to receive heaps of information on offers and new product launches along with a 10% discount on your first order.
Call-To-Action: Find the perfect products that suit you and only you.
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