Creative Writing and Layout

1) Tabasco Hot Sauce
Afsah Faheem 0334242

 Source: Ateriet, 2016

1a) Opinion about the Ad

The ad has a very clear message and the message is that the hot sauce is so delicious that it makes you feel steamy. It is a very simply designed advertisement which barely uses any words except for the word 'steamy' which gets the message and point across with just the use of the one word. The layout used in a 'picture window' since the hot sauce is in the centre aligned wit the steamy and glasses. The use of the 'picture window' layout grabs the attention of the viewer instantly. Another aspect about the ad is how the steam can all be interpreted as a runny nose which is caused by eating hot or spicy food and for some people, the best hot food is the one that gives you a runny nose.

However, the lack of the body copy irks me a bit since a small line of text could be added to make the advertisement a little ore fun.

1b) New Creative Copywriting
Headline: The Heat is On

Body Copy: Can you handle the heat? Its time for a little extra steam.