Afsah Faheem
Solomon Tsitsuashvilli 2017
a) Opinion about the Ad:
The idea of the advertisement is quite straight forward with the use of the visuals. The advertisements aims to portray how a person may find a home anywhere by using airbnb. The key visual along with the eiffel tower and statue of liberty poetry, how someone can find a place to stay whilst visiting these foreign countries. The aspect of having a key, ensures having a home, and having a home means theres a place to belong to.
The advertisement manages to pull off its aim very clearly with the visuals giving a clear and concise message. The key combined with the map attractions of the countries creates a very fun visual which is exciting and friendly at the same time.
b) New Creative Copy
Headline: A Global Home
Body Copy: The key to finding a home wherever you are.
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